Employer branding is exploding, and many companies are now on the hunt for dedicated employer branding leaders who can help to supercharge their talent brand and win over the best talent.We've seen employer branding jobs posted on a weekly basis now, whereas even a year ago the frequency just wasn't as high. Given this function is so new, we thought we'd share a few thoughts on how to write a proper job description.
It seems a bit ironic to write any sort of standard job description for employer branding roles given how this job usually entails taking the frankenstein job descriptions companies have been using for decades and turning them into something that is a bit more interesting.That said, sometimes it's just hard to start from scratch. With that in mind, here are some tips:
Pro tip: Make sure you use titles as keywords in your job ad. Some of the titles that we have seen pop up are Employer Branding Specialist, Employer Brand Manager, Employer Branding Manager, Recruitment Marketing Manager, & Recruitment Marketing Strategist.
If you're writing a job posting now, we put together some specific language that you can think about using for your job description. Use this as a starting point while incorporating the tips above for your specific role. Here's a pro tip, definitely post this job to twitter with the hashtag #EBJobs.
Here are 11 real employer branding job descriptions. Good luck!