Employer Branding and Revenues

Post by
Phil Strazzulla
March 20, 2019

Have you ever read the case study about how Virgin Media was losing over $5 million per year due to a poor employer brand?

What they found was that 18% of their candidates were also customers.  Unfortunately, because their candidate experience was so poor, 6% of their applicants choose to switch to a competitor after applying for a job.

The amount they were losing was almost as large as their entire recruitment budget!

Luckily, they were able to diagnose the problems, and then use their recruiting efforts as a way to actually drive revenues through a positive candidate experience.

It's pretty interesting how employer branding can effect your revenues more generally.  

Think about anytime a potential buyer or investor is doing diligence on your business.  They are going to check out your Glassdoor reviews, and try to get a sense of your culture through your careers site.  This is especially true for services businesses, or those selling contracts worth more than $100k/year.

If you've tied your employer branding efforts back to revenues, we'd love to hear about it and potentially feature you on a Whiteboard Wednesday video!