Last year, we wrote an article on the best applicant tracking systems for 2017. We received a lot of interest in the post given this data set hadn’t been explored before, and figured it was time for an update!There are so many applicant tracking systems (ATS) out there. We hope the data presented here will help you get a sense for the overall market. While this is one part of the puzzle, it’s important to also connect with peers to see what they are using as many of these systems are focused on a given type of company or industry. You can also read up on the best applicant tracking systems to get a feel for what the experts think.The Data SetThe data set comes from Datanyze, a sales and investing intelligence platform. Although most of the companies listed here are applicant tracking systems, some of the 198 listed do not focus on ATS as their core functionality. However, we’re going to use this as is list in order to preserve the integrity of the dataset.Applicant Tracking Systems by Market ShareThe following pie chart shows the top 20 ATS’s by market share as of March 2018. Note that market share here is not defined by revenue, but instead by the number of websites that use the particular ATS. Top companies by revenue would look drastically different as companies that sell to the enterprise (like Taleo) charge a significantly higher price for their product than companies that sell to SMB.
Changes since 2017This table puts the top 20 companies by market share as of 2017 and 2018 side by side.20172018RankingTechnologyMarket ShareTechnologyMarket Share1Taleo11.22%Oracle Taleo13.54%2Taleo Enterprise6.80%iCIMS7.65%3iCIMS5.42%JazzHR4.63%4Taleo Business4.69%NEOGOV Insight4.31%5UltiPro3.76%Workable4.14%6SilkRoad3.65%ClearCompany3.50%7Jobs.net3.16%Workday Recruiting3.30%8Jazz (Resumator)2.98%Jobvite3.21%9Jobvite2.96%Greenhouse3.06%10ClearCompany2.42%Applicant Pro2.51%11Workable2.39%SAP SuccessFactors2.17%12ZipRecruiter1.96%myStaffingPro2.07%13Kenexa1.84%Lever1.87%14Applicant Pro1.73%Tenstreet1.77%15Greenhouse1.73%SilkRoad Activate1.67%16Workday Recruit1.54%Zoho Recruit1.61%17myStaffingPro1.52%Bullhorn1.50%18SmartRecruiters1.48%TalentEd1.46%19TalentEd1.34%Cornerstone Recruiting1.38%20BambooHR1.31%SmartRecruiters1.28%Since 2017, Datanyze combined the different divisions of Taleo under one ATS, and Taleo still continues to dominate the market. iCIMS had the biggest gain in market share, up 2.23% since 2017. Workable and Workday both jump into the top 10 with 1.75% and 1.76% gains respectively. SilkRoad suffered the biggest dropback, sliding from 6 to 15 with a decrease of 1.98% in market share.Fastest Growing Applicant Tracking Systems One interesting way to slice this data is to see who’s growing the fastest. The faster the company grows, the more valuable the solution should be (assuming buyers are doing a good job in picking which system to use).
It’s surprising that we don’t see any applicant tracking systems that are growing faster than 100% (please note, these growth numbers are calculated by net new additional customers minus churn – hence “net” growth). While the ATS segment is very mature, there are several new entrants which are venture backed and bringing to market differentiated products. It seems that this combination of factors should lead to much higher growth rates, but we don’t see that in the data. Applicant Tracking Systems That Are Keeping Their CustomersDifferent companies have different hiring processes and needs. It’s not uncommon at all for companies to switch their ATS every few years. However, we still think it’s interesting to see which systems are kept at the highest rates.
In the top 15, ClearCompany (ranked 7th) is the first on this list that is also in the top 15 by market share. Although the first 6 have higher retention rates, their market share is significantly smaller (<1.5%) than ClearCompany. Following ClearCompany, JazzHR (10th), Simplicity (12th), Greenhouse (14th), and Workable (15th) round out the highest retention rates among the top 15 ATS by market share.Issues with this data
Regardless of the flaws, our hope is that these numbers can give you a better idea of what’s out there and save you some time in narrowing down and researching your options. Best of luck in your search!The top 100 ranking from Datanyze is below:RankingTechnologyDomainsMarket Share