A common online sentiment is that the German language has words that have no easy English translation; words that perfectly encapsulate certain concepts or feelings. And as soon as we hear them, there’s that “click” of recognition, of finally being able to find the perfect term for something we all experience.There are also, however, terms in English that do much the same thing, and one of those terms is “employer branding”. The terminology is new, but the concept? It’s been around for a long time, even if nobody knew how to put it into words.A company’s reputation as an employer has long been a staple of its success in attracting talent. Historically, this happened mostly in smaller towns where everybody knows each other. But with social media shrinking the world at exponential rates, everywhere is a small town, everybody knows each other, and everybody talks. So your reputation as an employer can be far-reaching indeed. However, it’s only recently that we’ve been able to put a name to the concept. And recruiters are catching on, eager to harness the power of their employer brand in the drive to attract the best and brightest.LinkedIn recently put out a report listing some fascinating stats about employer branding. Here are some of the highlights that we think you’ll want to note:
By proactively putting effort into your employer brand, you’re not only finding le mot juste for a long-standing phenomenon, you’re ahead of the curve when it comes to making your employer brand work for you, helping you attract the kind of talent that will bring your company to new heights.