Talent Communities are a great way to engage passive candidates and build warm pipelines of talented, thoughtful job seekers. However, they are full of various pitfalls that can hamstring their performance. We've studied what makes a talent community succeed and fail. With that in mind, we wanted to share the best practices that any talent community strategy should follow. But first, the basics:What's a Talent CommunityA talent community is the mechanism which allows employers to capture the information of passive candidates who're interested in working at their company, but not ready to apply. When someone finds out about your company, gets excited about working there, but doesn't have a resume, a talent community is a great way for them to opt into receiving information about your company.Synonyms for talent communities are talent pools, talent networks, talent CRM and talent pipelines. While some would argue that some of these concepts are different from each other, most of the time they refer to the same or at least very similar concepts.
Various personas typically opt into these kinds of programs. The common denominator is that they are high quality job seekers who are thinking about where they may want to be in 3, 6, 12, or 24 months.After a job seeker opts into this database, the employer can then engage with them through emails, events, phone calls, content marketing, etc. The idea is to nurture a candidate and keep them top of mind until they are ready to apply for a job.Talent Community Strategy - Best PracticesThe most successful talent communities all have a few things in common. Here are the best practices that we see for optimized talent networks:
Here are a few talent community videos we've put together on:An introduction to talent pipelines: https://nextwavehire.wistia.com/medias/ype4bke6ut
Why focus on talent communities vs Glassdoor or LinkedIn:
Overall, a talent pipeline is an amazing way to decrease time to fill, discover a new source of quality talent, and ultimately make sure your talent acquisition organization is able to compete in the modern talent market. If you're looking to build a talent community, you should check out the NextWave Hire product, we'd love to help you out.